Infographics

Infographics are graphical representations of information that engage the audience and help them to understand complex concepts. They go beyond a simple diagram to present a narrative or process.

Infographics may be composed of text, graphs, tables, maps, illustrations, photographs or other graphic elements. They may focus on a single message or contain a sequence of messages to tell a more complex story.

Infographics use the same techniques as diagrams, but, because they are often intended for a wider audience or as a standalone item, they are often more highly ‘designed’. This might involve incorporating an organisation’s branding elements, coloured backgrounds, illustrative styling, visual navigation elements, and simple graphics such as pictograms, symbols or icons.

Remember to consider image accessibility guidance when using and creating infographics.

This section covers:

• Types of infographics
• Conventions for infographics
• Functional design for infographics.