Content strategy and planning involve thinking through what you are trying to achieve, who you want to reach and what the best way is to do that. Taking a broad strategic view not only makes your content more effective, it also helps to streamline your processes and use your resources wisely to coordinate the production of multiple pieces of content.
Effective content strategy and planning can:
- increase the impact of your content by coordinating messages so that all content works towards the same goal
- cut costs by reducing wasted effort
- improve quality by reducing development rush and ensuring that content is kept up to date.
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Understanding your users
Identify your users' needs so you can tailor your content and foster engagement -
Planning content
Plan before you write to help ensure that your content is fit for purpose -
Content strategy
Develop a content strategy to set a guiding approach for all your content -
Accessibility
Make your content available and usable for everyone who wants to access it