• Conventions for diagrams

    Find out about the parts of a diagram and how to present information in diagrams clearly and effectively.

  • Information design

    Information design is about developing the text, visual elements and look of a document or website to make it as readable, engaging and effective as possible.

  • Functional design for diagrams

    Good diagram design means that information will be communicated quickly and accurately.

  • Infographics

    Infographics are graphical representations of information that engage the audience and help them to understand complex concepts.

  • Illustrations

    Illustrations are a visual representation of texts, concepts, processes, stories or our physical world.

  • Types of illustrations

    Learn about general, technical and scientific illustrations, and when to use them.

  • Conventions for illustrations

    Find out about design principles for technical and scientific illustrations, and how to display them in your content.

  • Working with an illustrator

    Most illustrations require a very close collaboration between author and illustrator, to ensure clarity and accuracy.

  • Photographs

    A photograph is an image of a subject captured from real life by a camera.

  • Conventions for photographs

    Photographs can be used as figures, supporting images or decorative elements. Learn what information needs to be included with a photograph in your content.

  • Functional design for photographs

    When using photographs in your content, you should acknowledge the source, label when necessary, take care with placement and ensure consistency.

  • Image research

    Use image libraries to find photographs, and select images that are consistent with the nature of your content and its intended purpose.

  • Behavioural insights

    Behavioural insights can be a useful tool in developing both the messages and the appearance of your content.

  • Working with a photographer

    Learn what information you need to specify in a brief for a photographer.

  • Taking your own photographs

    When taking your own photographs for your content, use the best camera you can, compose your image and consider other key elements such as subject focus and lig

  • Preparing photographs for publishing

    When preparing photographs for publication, be aware of colour and resolution, photographic file formats and the need for image adjustments.

  • Audiovisual

    Audiovisual content can be very effective if you want to engage viewers or explain something.

  • Story elements

    All videos need the same basic ingredients as any story – a beginning, a middle and an end.

  • Visual elements

    Visual elements of audiovisual content include the shot, people, text, graphic elements and data visualisation, colour, action and emotion.

  • Audio elements

    Audio elements of audiovisual content include voice-over, dialogue, ambient sound, music, sound effects and silence.

  • Postproduction

    Postproduction elements for audiovisual content should include ensuring consistency and appropriateness of style and mood, editing all text, adhering to standar

  • Working with audiovisual experts

    If you require specialised video production, you may need to work with a producer, director, videographer or animator.

  • Style and editing

    Find detailed advice on how to edit consistently, including style rules and conventions, spelling, usage and referencing.

  • Accessibility

    Accessibility means that content is available to anyone who wants to access it. Find out how to make different types of content accessible.

  • Stages of editing

    A comprehensive edit usually involves 2 or 3 stages of editing, depending on the level of changes needed in the publication.